Government contractors are facing a challenging environment - the federal budget crisis is affecting most federal agencies and contractors are being tasked to do more with less. Business development is becoming increasingly competitive as contractors compete for a shrinking number of programs.
Inbound marketing, the process of buyers finding solutions on the internet, is a means by which contractors can adapt to the challenging business environment they are facing. With inbound marketing, contractors can:
- get on the radar screen of procurement officials in the period 18-24 months prior to the contract award as a potential solution to their need
- influence the RFP-writing process by communicating unique capabilities and solutions to procurement officials via website content, blog posts and social media
- expand into commercial markets by publishing content of interest to those buyers
- find teaming partners or get found by teaming partners to pursue business development opportunities
Rapidan Strategies has experience working with government contractors and can meet your specialized needs - from hosting social media programs on our servers to mitigate security concerns to helping you create content using keywords that your buyers are using to search for solutions.
To learn more, please download the eBook below or contact us for a free inbound marketing consultation.