Inbound Marketing Services - Middle of the Funnel
Call-to-Action and Landing Pages
A call-to-action is a prominently displayed element of your website that is designed to get you website visitors to take an action - whether it be downloading an e-book, Learn More
Lead nurturing is the process of sharing information with your leads in a way that mirrors their buying process. This is accomplished by behavioral-based e-mail campaigns designed with the leads behaviors in mind. Learn more
E-mail marketing is part of a holistic approach to educate your contacts. An effective e-mail marketing campaign integrates with other data systems, particularly your website. For example, an effective e-mail will drive your contacts to a landing page where they will receive more educational content. It will also have a high deliverability rate, which is achieved by clear opt-in policies and regular list maintenance. Best practices in e-mail marketing include segmenting lists to provide relevant targeted content to subscribers.