Social media and marketing automation used to be a tactic used primarily by larger companies. Now there are affordable options for small businesses to use inbound marketing as a lead generation channel. In today's challenging economic times, it only makes sense to connect with buyers on their level - the internet and social media channel. Google's Zero Moment of Truth study found that buyers have doubled the amount of pre-purchase information they use in making a buying decision - and that's just from 2010 to 2011! Inbound marketing will help visitors find you when they're doing research. Once they find you, a well-managed inbound marketing program will convert them to leads. After all, that's what you need to grow your business. Want to learn how inbound marketing could work for your company? Schedule a free consultation to find out. Would you like twice weekly tips on sales and marketing for small business? Subscribe to our blog. Would you like to learn more about social media and inbound marketing? Visit our Resource Center, we have several free eBooks to download.